If you haven't seen Moneyball or read the book, here's the synopsis:  In 2002, Billy Beane, manager of the Oakland A's, finds himself with a salary budget of $41 million, lowest in the majors.  The Yankee's budget that year was $125 million. But the A's go on to win 101 games, same as the Yankees, despite being outspent 3 to 1.

Mandarin: Chinese kids typically learn elementary math faster than American kids. One reason is this: Numbers in Mandarin have fewer syllables than numbers in English. And words with fewer syllables are easier to remember; they require less memory.

The trade press is loaded with stories about Twitter and the new social media, but rarely do we read anything on the subject of positioning. That's because it's an old subject; it's not newsworthy.

But the fact is, the myriad ways to communicate today make positioning more important than ever. Why?