The best way to learn is in small chunks. That's why these seminars are planned to take from 1 hour 30 minutes to 2 hours 30 minutes. After the seminar, Sokotch will make an hour or two available for advice and council to individuals with specific issues.

• Brand Positioning Backwards & Forwards. Building an effective marketing program or an impactful advertising campaign becomes very difficult without first building an effective positioning to guide the many players involved. The most effective positionings meet four criteria: the motivate action, differentiate from competition, withstand attack, and are brief enough to be easily remembered. One good way to learn how is by going-to-school on other brands. We'll deconstruct the campaigns of several great brands down to their positioning statements, then we'll identify which part of the statement the marketer focused on, and we’ll see how they applied it across multiple channels.
• How to position brands that are 3rd, 4th or 5th to market. Nothing beats the first-mover advantage of introducing a new brand that's also a new category. Blackberry, Amazon, Viagra, Oreo, Pampers--all first, and still number one. But, obviously, most brands are not first to market. Their challenges are very different. We'll deconstruct how successful later-to-market brands positioned themselves against trail-blazing competition. You'll see a clear, unmistakable pattern. They targeted smaller audiences with narrower messages, yet became big brands.
• Great lessons from the great recession. Rahm Emanuel talks about "never letting a great recession got to waste." Well, in the marketing business, the great recession has taught valuable lessons about how to do much more with much less. Great commercials are now getting produced for under $75k. Great research is getting done leveraging on-line assets for as little as 10% the cost of the traditional methodologies. Do you need a custom segmentation study for $250million or can you leverage your media agency's syndicated resources. Why do focus in three disparate cities when people in the neighborhood experience the same issues? Do you need a print shoot or can you grab an image from Google images? There are many more. This lunch & learn pays for itself, or your money back.

  For detail, fees, availabilities, call me at 917-328-7256, or hit contact and shoot me an email.